Free live masterclass · 60 minutes · For career coaches already at $8K–$15K months
How Career Coaches Hit Consistent
$30K–$60K Months Working Part Time
If you get amazing results for your clients but your revenue still swings between $8K and $15K a month, it's not you. It's your business model.
We’'ll show you the three changes we made to my positioning, pricing and pipeline that took us and our clients to $30K–$60K months on a three-day week, without cold outreach or pushy sales tactics.
Tuesday, October 20th, 2026 · 1:00 PM PT
Free. Live only. No replay.
Free live masterclass · 60 minutes · For career coaches already at $8k–$15k months
How Career Coaches Hit Consistent $30k-60k Months Without Endless Calls
If you get amazing results for your clients but your revenue still swings between $8k and $15k a month, it's not you. It's your business model.
We'll show you the three changes we both made to our positioning, pricing and pipeline that took us and our clients to $30K–$60K months on a three-day week, without getting on endless calls (that never seem to convert), using pushy sales tactics, or posting into the void.
Tuesday, November 17th, 2026 · 12PM PST
See it in your time zone →
Free live masterclass · 60 minutes · For career coaches already at $8k–$15k months
How Career Coaches Hit Consistent $30k-60k Months Without Endless Calls
November 17th, 2026 · 12PM PST
See it in your time zone →If you get amazing results for your clients but your revenue still swings between $8k and $15k a month, it's not you. It's your business model.
We'll show you the three changes we both made to our positioning, pricing and pipeline that took us and our clients to $30K–$60K months on a three-day week, without getting on endless calls (that never seem to convert), using pushy sales tactics, or posting into the void.
Before building our coaching businesses, we spent 20 years leading transformation work for:
Ranked #1 in the world for Sales, Positioning and Visibility · Favikon Top 200 Women's Entrepreneurship 2025–26 ·
What You'll Get In 60 Minutes
The three decisions we made when we stopped optimising the wrong things: The changes we made in positioning, pricing, and pipeline to go from unpredictable income to consistent high-revenue months, getting on less calls than ever before.
Why chasing more clients at your current price is the most expensive way to grow, and the offer architecture behind premium positioning that lets you restructure around a higher tier without starting over.
The positioning shift that changes who reaches out to you on LinkedIn, so you stop attracting price-shoppers and start attracting clients who are ready to pay premium prices to work specifically with you.
How to tell whether your business model has a $60K ceiling or a $15K one. We'll walk you through the diagnostic so you can see it for yourself before the training is over.
What changed for the career coaches we work with
UX career coach: $9K to $50K months
- 20 hours a week
Ex-director turned coach: 0 clients in 12 months to $50K in 12 weeks
First $10K client signed for this Career Coach after increasing her prices from $3K
Leadership coach: $4K to $20K a month in 8 weeks
Career coach for women in tech: $5K to $25K a month in 9 weeks
From 8K to $25K months for this Career Coach
HOSTED BY JO KNIGHT DUTKEWICH & ANNA FINDLAY
Meet Jo
In 2016, I left a high-paying corporate career with multiple business degrees, over 20 years of transformation experience, and a client list that included Rolls-Royce plc, Jaguar Land Rover and the Government of Canada.
None of that mattered once I started a coaching business.
For three years, I struggled. I second-guessed my niche, I undercharged, and I kept one eye on job postings, just in case. At my lowest point I was making less than $3,000 a month, working every hour I could find, and then I got stuck at $8,000 a month for a long time. I learned the hard way that being world-class at coaching doesn't automatically mean you can build a business.
The turnaround came down to fixing the specific mechanics I hadn't mastered: positioning, lead generation, premium pricing, selling without feeling like a used car salesman, and the exhaustion of running on empty.
Today my business brings in $100K months, and I work less than half the hours I did in corporate, with 10 weeks off a year. Oh and I'm a 48 year old squishy, introvert, mother of three. In this masterclass, I'll show you exactly what I changed.
HOSTED BY JO KNIGHT DUTKEWICH, WITH ANNA FINDLAY
Meet Jo
In 2016, I left a high-paying corporate career with multiple business degrees, over 20 years of transformation experience, and a client list that included Rolls-Royce plc, Jaguar Land Rover and the Government of Canada.
None of that mattered once I started a coaching business.
For three years, I struggled. I second-guessed my niche, I undercharged, and I kept one eye on job postings, just in case. At my lowest point I was making less than $3,000 a month, working every hour I could find, and then I got stuck at $8,000 a month for a long time. I learned the hard way that being world-class at coaching doesn't automatically mean you can build a business.
The turnaround came down to fixing the specific mechanics I hadn't mastered: positioning, lead generation, premium pricing, selling without feeling like a used car salesman, and the exhaustion of running on empty.
Today my business brings in $100K months, and I work less than half the hours I did in corporate, with 10 weeks off a year. Oh and I'm a 48 year old squishy, introvert , mother of three. In this masterclass, I'll show you exactly what I changed.
Meet Anna
Anna Findlay is the co-founder of The $30K Club™ and prior founder of The Career AccelerateHER, where she helped neurodivergent women build careers that work with their strengths. She was ranked #4 in 2025 among career coaches in Australia [Favikon]
It wasn't always like that for her own business. Anna walked away from a $200K corporate career, built a 40K LinkedIn audience and invested over $45,000 in business coaching, and none of it was turning into revenue.
She was stuck around $10K months, spending three to four hours a day in her DMs and taking up to 13 sales calls a week. Some weeks, all 13 said no. She was getting great results for her clients while killing herself to make her own business work.
The turnaround came when she stopped trying to sell harder and fixed her positioning, so she became the obvious choice for people with an urgent, expensive problem. Her content did the rest.
Within 16 weeks she was at $30K months, taking around two sales calls a week with an 80% close rate and spending 20 minutes a day in her DMs. Her program was oversubscribed.
Now she helps career coaches make the same shift through The $30K Club™.
Meet Anna
Co-founder of The $30K Club™ and former founder of The Career AccelerateHER, where she coached neurodivergent women to land 190K–300K roles. She scaled her coaching practice to consistent $30K months just 7 months after leaving corporate and was ranked the #4 career coach in Australia in 2025.
But she's no overnight success story either! Before she cracked the code to $30K, Anna was struggling. She’d walked away from her $200K corporate career, built a 40K LinkedIn audience, and invested over $45,000 in business coaching, and none of it was turning into consistent revenue.
She was stuck around $10K a month, spending three to four hours a day in her DMs, getting on up to 13 sales calls a week. Some weeks, all 13 said no. While her clients were building careers that worked with their neurodivergent brains. She was sending herself straight into AuDHD burnout trying to make her own business work.
The turnaround came when she stopped chasing leads or trying to go viral and instead fixed her positioning to become the obvious choice for an urgent, expensive problem. Her content did the rest.
16 weeks later, she hit $30K months, on only two sales calls a week with an 80% close rate (even as a socially awkward introvert). She went from overworked to oversubscribed with a happy bank account & happy AuDHD nervous system.
Now she helps other career coaches make the same shift through The $30K Club™.
The Cost Of Not Attending This Training Isn't $0.
If nothing changes, you already know what the next 90 days look like.
More waste-of-time sales calls, more “I need to think about it”, more inconsistent results. More months where revenue depends on whether the right person happens to see the right post. More late nights wondering whether this business will ever reliably do what you built it to do, or whether you should start thinking about going back.
That's not a prediction. It's what's already happening, and it keeps happening until the thing causing it changes.
This training is 60 minutes, and it's free. The worst-case scenario is that you walk away knowing exactly what's capping your revenue, even if you never speak to us again.
Frequently Asked Questions
How is this different from the last program I signed up for?
Most programs teach you to get more visible: more content, more posts, more leads. This training is about the model underneath. If your offer, pricing, and pipeline are built for $8-15K, more visibility just gets you more $15K months.
I'm not sure I'm "advanced enough" for this.
If you know you are a great coach, your clients get fabulous results and you’ve already hit roughly 8K–15K months, this was built for you. If you're still landing your first clients, this isn't the right fit yet, and I'd rather tell you that now.
Will there be a pitch?
Yes. At the end, I'll briefly share how you can apply to work with us if you want help implementing this. The training itself stands on its own: you'll get the full framework and the diagnostic whether you ever buy anything or not.
I've been burned by "coaches for coaches" before.
I understand, and it's part of why we built this differently. You'll leave with something you can use in your own business the same day, so judge us on that. For those who qualify, our program also comes with a 100% ROI guarantee, and we’ll explain exactly how it works on the call.
How long is it?
60 minutes of training, plus about 15 - 20 minutes of live Q&A. Block out 80 minutes.
Ready To Hit Consistent $30K - $60k Months?
Sixty minutes. A system built for how you actually think. From coaches who left corporate, struggled, and then built the business you're trying to build, on a three-day work week.
What's standing between you and consistent $30k-$60k months isn't more effort. It's the framework. I'll give it to you live.
This masterclass is for educational purposes only and is not legal, financial or tax advice.
Earnings disclaimer: Any income figures, revenue examples or client results shared in this masterclass or on this page illustrate individual outcomes and are not a guarantee of what you will earn. Your results depend on your experience, your offer, your market, your effort and how closely you implement the guidance. You are responsible for your own decisions and outcomes.
Testimonials: Testimonials reflect the real experiences of individual clients, shared with permission. Results vary, and the same or similar outcomes cannot be guaranteed.
Registration: By registering, you agree to receive emails from The $30K Club about this masterclass and related offers. You can unsubscribe at any time. Masterclass content and materials are the intellectual property of The $30K Club and may not be recorded, copied or shared without written permission.